Pelanggaran Hukum Terhadap Hak Konsumen oleh Pelaku Usaha Pada Marketplace Dengan Tidak Memberikan Informasi Mengenai Produk Secara Jelas

Main Article Content

Firdaus Ridhan Zhafari

Abstract

The rapid advancements in technology, particularly in the fields of science and technology, have significantly simplified human activities, especially in economic terms. This is evident in the shift towards online transactions, which have become a primary mode for economic activities and meeting daily needs, such as online buying and selling. In today’s globalized era, transactions do not require face-to-face interactions thanks to internet platforms known as marketplaces. These platforms facilitate the exchange between sellers and buyers without direct contact, offering various transactional facilities that enhance user convenience such as multiple payment methods, detailed product categories, delivery options, and a range of seller credentials including official shops and trusted labels. However, while these features provide numerous advantages, there are also inherent risks, such as increased opportunities for fraud since the transactions are not conducted face-to-face. This paper highlights a specific case encountered on the Shopee marketplace involving a misrepresented sale of a book, illustrating a breach of consumer rights as defined by Indonesia's Consumer Protection Law No. 8 of 1999. The principles of consumer protection, which include fairness, balance, and legal certainty, are discussed. These principles are essential for ensuring that consumers are protected from deceptive business practices and receive goods that correspond both in quality and quantity to what is paid for and advertised by the business.

Downloads

Download data is not yet available.

Article Details

How to Cite
Ridhan Zhafari, F. (2024). Pelanggaran Hukum Terhadap Hak Konsumen oleh Pelaku Usaha Pada Marketplace Dengan Tidak Memberikan Informasi Mengenai Produk Secara Jelas. UNES Law Review, 6(3), 9633-9639. https://doi.org/10.31933/unesrev.v6i3.1910
Section
Articles

References

Kerem Tomak, Advances in Economics of Information Systems, (London: Idea Group Publishing, 2005)
Andy Prasetyo Wati, Jefry Aulia, Martha dan Anjek Indriwati, Digital Marketin, (Malang: Edulitera, 2019)
Sabtarini Kusumaningsih, Joko Sutopo dan Fenti Nurlaeli, Marketplace, (Surabaya: Global Aksara Press, 2021)
SINDOnews, “5 Keuntungan Belanja di Marketplace”, ekbis.sindonews.com, 4 Juli 2022, tersedia pada https://ekbis.sindonews.com/read/816681/34/5-keuntungan-belanja-di-marketplace-1656907630,diakses pada tanggal 4 November 2023
Afriana Dyah, “Seller Penipu di Shopee”, mediakonsumen.com, 26 Deesember 2022, tersedia pada https://mediakonsumen.com/2022/12/26/surat-pembaca/seller-penipu-di-shopee, diakses pada 4 November 2023.
Ahmad Miru dan Sutarman Yodo, Hukum Perlindungan Konsumen, (Jakarta: PT Raja Grafindo Persada, 2004)
Himawan, Pendekatan Ekonomi terhadap Hukum sebagai Sarana Pengembalian Wibawa Hukum, dalam Majalah Hukum dan Pembangunan No.5 tahun XXI, Oktober 1991, (Jakarta, Fakultas Hukum Universitas Indonesia)
Yusuf Shofie, Perlindungan Konsumen dan Instrumen-instrumen Hukumnya, (Bandung: PT Citra Aditya Bakti, 2003)
Henry Champbell Black, Black Law Dictionary, (St. Paul Minn: West Publishing Co, 1983)